The company as we knew it is dead. I for one am not surprised.
Seriously, this is a tactic in my opinion to boost the chances of selling off the fragments. Many fans believed that the Sentai Films deal, which is more or less ADV's top dog's new company, would save them. This has obviously proven false.
I believe this is an attempt by John Ledford to make assests easier to sell off. (Not that ADV/Sentai was doing anything much with the Amusement Park Media dub production part of the company anyway.) It may also be an attempt to cut down on taxes. Since any move costs loads it will likely add to costs overall so don't expect big savings for them. (They're all living in Sentai's backyard!)
Essentially, while I hate to be the bearer of bad news, ADV as we knew and loved it died before that first Clannad sub-only set came out. While this move won't affect all of the company's anime licenses, expect a few series to be conviently in the hands of another company when Sentai gets around to doing something.
Long live the fragments! Various licenses, production capability and holdings will be spread among AEsir Holdings, which has "selected" programming from ADV's library and some other worthwhile stuff, the SXION 23 home video distribution company will do the books (or cook them) for AEsir while Valkyrie Media Partners has acquired 100% of ADV's Anime Network television unit, about the only profitable part of the old company nowadays, while Seraphim Studios takes on the gathering dust Amusement Park Media. (If you believe in angels, clap your hands, maybe we'll getting a freaking dub out of them!)
The companies are Houston based (guess Ledford doesn't want to move too far away) but, hey, once you're pre-packaged for bite-size sell-off. . . does it matter?
Some, probably most, of the old employees are now with the new SXION 23 but word is not everyone will be carried over. This is an effort by Ledford to make the parts of the company as sleek and neat as possible so any dead weight or just non-essential personnel are toast. (Heck, essential personnel are screwed too in the long run.)
Ninja Edited In: Interesting news: According to this blog post by Robert of the Anime Corner Store, Ledford is the one not showing up again!
I also think it's worth mentioning that John Ledford is not part of the new company.Wow, he's already getting out?
Again, in my personal opinion, this is an attempt to make the company more attractive to buyers. Even if I'm wrong, the management isn't changing so the same old bad ideas will keep being floated.
This is why I said dropping dubs was a bad things folks! It's a sign of weakness!